Frequently Asked Questions (FAQ)
What is 100only?
100only is an exclusive platform for limited product drops in presale. Each product is available for only 100 clicks, and the drops start at unpredictable times, creating excitement and exclusivity. The aim is to support brands and influencers in achieving authentic engagement and maximum attention.
What are the benefits of 100only?
- Exclusive Presentation: Showcase your products to an experience-driven audience even before the official launch.
- Strong Social Hype: Generate buzz before the launch and benefit from authentic brand ambassadors.
- Simple and Fast: Drops can be executed with minimal effort. Earned Media Value: Customers feel like influencers and share their experiences on social media.
What advantages does 100only offer compared to traditional e-commerce platforms?
100only combines limited availability with an innovative social media component. The drops create excitement, encourage organic engagement and help you to generate earned media value through authentic user posts.
How does the limited availability work?
Each product drop is limited to 100 clicks. Once the 100 clicks are reached, the offer is no longer available. The unpredictable start times increase excitement and exclusivity.
What are the technical requirements?
The 100 clicks are tracked using a unique identifier, and the purchase is completed on the partner’s website. The technical setup is coordinated in advance and customized as needed.
How quickly can my product drop launch?
With minimal preparation required, your product drop can launch within just a few days.
How do customers find out about my product drop?
A presale product drop at 100only serves as an innovative marketing tool that optimally complements your product launch. The announcement of the product drop is integrated into your planned campaign communication to achieve maximum attention and reach.
What kind of products are suitable for a product drop?
Products from the fashion, beauty and lifestyle sectors with emotional value are ideal for product drops. Fast moving consumer goods (FMCG) are also suitable. Of course, exclusive and limited edition products increase desirability and create additional demand.
What packages does 100only offer?
100only offers different packages to meet your needs:
- Lite: The pure experience of maximum scarcity: 48 hours online
- Plus: The exclusive product drop with brand effect: 72 hours online
- Premium: Get the most out of your product drop: 96 hours online You can find more information about the individual packages here.
Is there a minimum duration for my product drop?
The durations depend on the selected package:
- Lite (48 hours)
- Plus: (72 hours)
- Premium (96 hours) You can find more information about the individual packages here.
Can I influence the timing of my product drop?
Although the drops are generally unpredictable, we can define certain framework conditions in consultation so that they fit in perfectly with your campaign strategy.
How do I measure the success of my product drop?
Each of the 100 clicks receives a unique identifier, allowing seamless tracking of interactions up to the point of purchase. The earned media value is generated through the organic social media activity of the 100 customers and can be managed, for example, using a campaign hashtag.